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Names for Change

Agency: 
Published/Aired: 
November 2013
Description: 

We're selling the naming rights to every item in a homeless shelter to raise money to get more people into homes of their own. Everything from toilets to teddy bears, showerheads to cans of spam, maxi pads to mac 'n' cheese. See the work at http://namesforchange.org

Advertising Agency: McKinney, Durham, USA

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