Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter.
Advertising Agency: Rabarba, İstanbul, Turkey
Creative Directors: Ali Musa Paça, Serdar Saban
Art Directors: Arın Kahyaoglu, Evrim Aytemur, Fatih Sinan Şimşek
Copywriters: Ali Musa Paça, Onur Aylı
Illustrator: Kıvanç Talu
Project Manager: Zeynep Tolun
Published: April 2011