TUI.com: Bad Weather Vacation

During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Forward

Facebook Like

Google Plus One

7 comments

212 pencils

AKesseliMonday, May 2, 2011 - 16:13

Very cool idea., but wouldn't a whole town win?

13 pencils

salTuesday, May 3, 2011 - 04:52

Thx a lot!:)
Concerning your question, the answer is no! Because in the same town there are differences in the weather conditions. The weather stations
detect these differences and you can get a different score even though more users play in the same city.

50 pencils

slimmyTuesday, May 3, 2011 - 05:45

Nice. Maybe a bronze.

13639 pencils

atb2005Tuesday, May 3, 2011 - 06:02

Great job! Very entertaining.

198 pencils

robinstamTuesday, May 3, 2011 - 06:16

Because Salvatore is in the end of the casefilm, I'd say it's at least silver ;-). Good job guys. Wish I could play it in Amsterdam, where the weather is even worse than in Hamburg.

salTuesday, May 3, 2011 - 07:52

Thx dude...I am thinking to become an actor!!!! ;)

3241 pencils

krautlandThursday, May 19, 2011 - 11:22

this I like.