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Challenge the owl

Agency: 
Published/Aired: 
November 2011
Description: 

Challenge the owl here.

Part of the campaign developed by BBDO Argentina for PepsiCo was to launch Twister by Tropicana, the agency presented a game: challenge the owl. As every fruit has a different percentage of water, Twister developed each flavor matching the perfect mix of water and juice just like Mother Nature intended. This inspiration from nature is presented not only in the product but also in the communication campaign, which has as its star Pachamama (Mother Nature) and all her wisdom. The Pachamama gave to the owl the capacity to go hours without blinking to make sure it could stay alert for any dangers lurking in the night. For this reason we invite fans to take on the owl using a webcam and a technology that detects the slightest blink.

Advertising Agency: BBDO, Argentina
Executive Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen
Creative directors: Jorge Ponce Betti, Gabriel Huici
Director of interactive experiences: Pablo Tajer
Interactive producer: Veronica Conti
Creatives: Andrés Aguilar, Manrique Alvarado, Guido Lancellotti, Maximiliano Ballarini
Account director: Daniel Albamonte
Account executive: Sofia Gallo
Digital partner: Nix Digital

Comments (8)

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Highest Rated

stickynotes's picture
stickynotes
Activity Score 1094

funny. but what if i use a still picture? does the owl then blink after some hours and i win the secret jackpot of mices?

Joynomad's picture
Joynomad
Activity Score 23

So ...how did this help?

stickynotes's picture
stickynotes
Activity Score 1094

funny. but what if i use a still picture? does the owl then blink after some hours and i win the secret jackpot of mices?

kleenex's picture
kleenex
Activity Score 43398

My thought exactly...

andylefty's picture
andylefty
Activity Score 4535

Very cool interaction and great video with the type and music.

Akshay Kuma's picture
Akshay Kuma
Activity Score 38

The link doesn't work to me.

stitchy's picture
stitchy
Activity Score 779

BEAT THE AWL AND GET A FREE EYE CHECK!!!

coolhandme's picture
coolhandme
Activity Score 80

no

Temple's picture
Temple
Activity Score 11337

Ok, we 've seen this blink thing before. This type of interaction is getting a bit boring.

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