Trident: Mess with your head
Check out the microsite: http://www.bebo.com/messwithyourhead
Trident is sponsoring the UK traveller on the Gap Year, Bebo/Endemol’s interactive drama series which follows six Bebo users on a globe-trotting journey that will be documented on the site through video diaries, blogs and photos.
The premise of Gap Year is that students from around the world compete for a fully paid for gap year (…well, 6 months) during which time they experience real-life ‘mess with your head’ moments. A great example of a ‘mess with your head’ moment is on the site (scroll down from the “all” tab to video box section and look at how the UK Gap Year winner found out he had won)
The campaign builds on branded content integration within Gap Year and “Mess with your head” encounters and engagements are built into Gap Year editorial content online.
As the Bebo Campaign develops there will be new initiatives coming through the pipeline, including a range of UGC competitions, e.g. consumers being asked to submit “mess with your head” videos etc.