Trident Gum: How it's done

A corporate DVD on the internet presenting the unique way Trident makes its gum.
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Advertising Agency: AKQA, London, UK
Creative Director: Daniel Bonner
Art Director: Dan “George” Jawson
Copywriter: Colin Byrne, Matt Longstaff, Per Nielsen
Web Design: Chris Gannon
Motion Graphics: Greg Mullen, Alex Wills
Launched: April 2007