Trident Gum: How it's done

A corporate DVD on the internet presenting the unique way Trident makes its gum.
Check out the site:

Advertising Agency: AKQA, London, UK
Creative Director: Daniel Bonner
Art Director: Dan “George” Jawson
Copywriter: Colin Byrne, Matt Longstaff, Per Nielsen
Web Design: Chris Gannon
Motion Graphics: Greg Mullen, Alex Wills
Launched: April 2007

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kre8's picture
989 pencils

not bad, but not great.
respek for selling the idea through.
but the production looks like its trying to be a traktor ad, but its falling short.

Robert_Paulson's picture
18 pencils

I like it. The kittening process is so cute! I wish this was how they really made gum.

@ kre8 I dont think they have traktor in the UK. This reminds me a lot more of look around you, but I love that show and dont think this is ripping it off, its more like a hommage.

Internet DVD is nice nav and yeah some bits are a bit tacky looking I think the whole thing is good fun.

ivan's picture

I agree, the kittening process is the highlight of the film.

Ivan Raszl, admin of AotW

kre8's picture
989 pencils

i meant traktor as in the prod house.
i think they might work internationallly......hmmm....

Robert_Paulson's picture
18 pencils

I don't see it myself. But whatever

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