Trident Gum: How it's done
A corporate DVD on the internet presenting the unique way Trident makes its gum.
Check out the site: http://www.tridentgum.co.uk
Advertising Agency: AKQA, London, UK
Creative Director: Daniel Bonner
Art Director: Dan “George” Jawson
Copywriter: Colin Byrne, Matt Longstaff, Per Nielsen
Web Design: Chris Gannon
Motion Graphics: Greg Mullen, Alex Wills
Launched: April 2007
5 Comments
not bad, but not great.
respek for selling the idea through.
but the production looks like its trying to be a traktor ad, but its falling short.
I like it. The kittening process is so cute! I wish this was how they really made gum.
@ kre8 I dont think they have traktor in the UK. This reminds me a lot more of look around you, but I love that show and dont think this is ripping it off, its more like a hommage.
Internet DVD is nice nav and yeah some bits are a bit tacky looking I think the whole thing is good fun.
I agree, the kittening process is the highlight of the film.
i meant traktor as in the prod house.
www.traktor.com
i think they might work internationallly......hmmm....
I don't see it myself. But whatever