Toyota Venza: Weather banner
Nothing changes like the weather, well except for the Toyota Venza.
To illustrate the Venza’s versatility, big box ads were designed to show the Venza driving through real time, up-to-the-minute weather forecasts that were accurate to wherever the viewer was in Canada. If it happened to be raining outside, then the Venza was shown driving through the rain. At the same time, the relevant feature of the Venza was highlighted (e.g. Vehicle Stability Control for rain, AWD for snow, hp for clear days). Should the temperature suddenly drop and the rain turn to snow, and day turn to night then the weather condition and the time of day the Venza was driving through would also change. Each of the big box ads featured the viewer's current weather condition, outside temperature, city location, and time of day.
Advertising Agency: Saatchi & Saatchi, Canada
Creative Directors: Brett Channer/Brent Choi
Art Director: Basil Douglas Cowieson
Copywriter: Brent Choi
Agency producer: Stefan Fabich
Director of Digital Marketing: Kevin Krossing
Interactive Producer: Stefan Fabich