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Toyota Venza: Weather banner

Nothing changes like the weather, well except for the Toyota Venza.
To illustrate the Venza’s versatility, big box ads were designed to show the Venza driving through real time, up-to-the-minute weather forecasts that were accurate to wherever the viewer was in Canada. If it happened to be raining outside, then the Venza was shown driving through the rain. At the same time, the relevant feature of the Venza was highlighted (e.g. Vehicle Stability Control for rain, AWD for snow, hp for clear days). Should the temperature suddenly drop and the rain turn to snow, and day turn to night then the weather condition and the time of day the Venza was driving through would also change. Each of the big box ads featured the viewer's current weather condition, outside temperature, city location, and time of day.

Advertising Agency: Saatchi & Saatchi, Canada
Creative Directors: Brett Channer/Brent Choi
Art Director: Basil Cowieson
Copywriter: Brent Choi
Agency producer: Stefan Fabich
Director of Digital Marketing: Kevin Krossing
Interactive Producer: Stefan Fabich
Development: SociMedia

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10 comments

TRICKY's picture
TRICKY
3950 pencils

what's the msg here: a car that can drive at night in the rain and while snowing??? mainly all cars do that no?
btw i don't think people will notice the change once they scroll down the page

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

short shorts's picture
short shorts
109 pencils

The fact that this car can drive in all conditions isn't revolutionary. That message is as old as dirt. But the way the banner reacts to the featured article's content is what makes it memorable.

_________

http://shortshorts.tumblr.com/

Guest's picture
Guest

The featured article is made up.

If the banner worked off of existing headlines in the weather section, that would have been cool.

Crisp One's picture
Crisp One
2007 pencils

agreed

tr3n00ps's picture
tr3n00ps
78 pencils

I'm not feelin this at all. Seems like a lot of work for nothing.

I hope the campaign was a success. any metric info?

Guest's picture
Guest

the description posted is incorrect. look for the new description soon. sorry guys.

Guest's picture
Guest

sorry guys, the wrong description is up for this ad. new one be posted soon. it'll make a lot more sense then.

mango_mother's picture
mango_mother
12 pencils

As long as the headlines story's not real, I'm not really impressed

derya's picture
derya
302 pencils

its very cleverly but something is missing

Guest's picture
Guest

Nice, but who care with banners?

Nivaldo
www.vamosfalarmal.com.br

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