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Toyota: QR Road

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld

6 comments

kleenex's picture
kleenex
32936 pencils

Simple worked for me.

emiliete's picture
emiliete
646 pencils

Simple, great.

3consultinggroup's picture
3consultinggroup
5 pencils

Thanx

venom_elite's picture
venom_elite
752 pencils

The payoff isn't worth the effort involved.

They could have at least added a disappearing or camouflaged effect.

Jpglue's picture
Jpglue
30 pencils

ohhhhhhh genios

3consultinggroup's picture
3consultinggroup
5 pencils

So great to be part of this!

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