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Toyota Matrix: Full of potential
Check out the microsite: http://www.fullofpotential.ca
Advertising Agency: Saatchi Toronto, Canada
ECD: Brett Channer
Deputy CD: Brent Choi
Art Director: Basil Cowieson
Writer: Brent Choi
Producer: phillip stainton/sumit ajwani
3D construction: Ignition Digital (Rob Clegg)
Developer: Socimedia
Sound: tattoo music
Comments
Not so great...
He who dominates often has no real friends...
nice but the car needed a little more work on the reflections and shadows
No, this ad is generally based on the styles of EA, Need For Speed series, I think.
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