Ads of the World A Graphics.com site

Toyota 4Runner: 48 hours in the fifth generation 4Runner

Your rating: None Average: 7.1 (25 votes)

What's the best way to find out if the 2010 4Runner stacks up? Give it to four real 4Runner owners, let them take it out for a couple of days and film the entire thing.

Advertising Agency: Rapp USA
Creative Director: Nick Platt
Art Director: Maryam Mohseni
Copywriter: Matt Blint
Agency Producer: Derik Parrent
Editor: Rich Marchewka
Director: Kevin Ward
Producer: Marla Whittaker
Aired: October 2009

Comments

Prof's picture 857 pencils
Prof | Wed, 2009-10-21 08:14

this hurts me...

Quite really.

Guest's picture
Guest | Wed, 2009-10-21 12:54

Rock!

Guest's picture
Guest | Wed, 2009-10-21 16:12

It was bad enough when Dodge did it last year.

Guest's picture
Guest | Wed, 2009-10-21 22:02

Awesome job! Love it!!!!!!!

Guest's picture
Guest | Thu, 2009-10-22 03:46

Good enough

lucdesaulniers's picture 537 pencils
lucdesaulniers | Thu, 2009-10-22 11:42
1

Plainly boring and deja vu. Cliché

Guest's picture
Guest | Thu, 2009-10-22 16:11

Great idea guys.

Guest's picture
Guest | Fri, 2009-10-23 12:41

What!? I think this spot is kinda awesome. The dodge spots were overwrought; this seems more like genuine product demo and if those are actually real Toyota owners, that's a pretty nice testimonial piece. Is this running on TV right now?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!