Advertisement
Published/Aired: 
May 2013
To Like please login or register
3
13

Also From This Campaign ( items)

Description: 

What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel.

We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.

Creative Director / Art Director: Justin Landon
Music: "Dogs & Cats" by Jahzzar

Comments (4)

Log in or register to post comments

Highest Rated

Blashyrkh's picture
Blashyrkh
32882 Activity Scores

Not seeing any modern technology, but anyway is fun to watch.

Advertisement

20% Off Sale at iStock until Sept 30, 2016