Tok&Stok: Twitter Manuals

Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.

Watch the video too: http://www.youtube.com/watch?v=1GorxdztVcI

Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Marco Versolato
Creative Directors: Andre Pedroso, João Mosterio and Daniel Bottas
Creatives: Marcelo Bruzzesi, Marcos Abrucio, Ulisses Razaboni
Planners: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas, David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira, Yatan Cenciales
Account Supervisors: Polika Teixeira, Marcia Aguiar, Susana Poli, Marcelo Trivelato
Advertiser's Supervisors: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena

2 comments

nerio's picture
nerio
166 pencils

nice idea... but I think it would've been better if the user could tweet the tok & stok account with the hashtag of the piece and receive a reply with the instructions... just my opion

greg_smith's picture
greg_smith
3 pencils

Nice Idea. Congratz

I found the video case:
http://www.youtube.com/watch?v=1GorxdztVcI

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