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Toblerone: Sweet Tweets by U

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Your rating: None Average: 7.2 (56 votes)

Just lost in the Toblerone triangle.

When we noticed how many people post about Toblerone on Twitter, we asked, ‘Why not use these experiences in our advertising?’ These were people describing their Toblerone experiences in real-time. What better way to support the ‘Lost in the Toblerone Triangle’ positioning? The banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toberlone themselves, and see it in the banner! User-generated content that shares the Toblerone taste experiences of the world.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Marcus Silva
Copywriter: Melanie Clancy
Flash Developer: Sarabjeet Singh
3D illustration: Dinars Studio
Published: February 2010

11 Comments

Emanresu's picture 1563 pencils
Emanresu | Tue, 2010-03-09 10:25

I find this to be a great idea and I also enjoy the inclusion of the many words associated with Toblerone chocolate. I must say that it may simply be my time away from chocolates that had me mistake that green-like color for fungus at first glance. Fun nonetheless.

nimshady's picture 46 pencils
nimshady | Tue, 2010-03-09 10:42

Very cool banner!

BlackCoffee's picture 34 pencils
BlackCoffee | Tue, 2010-03-09 11:02

This is super engaging! I had no idea there were so many people tweeting about Toblerone!!

Bravo!

sirvan's picture 30000 pencils
sirvan | Tue, 2010-03-09 12:32

I like the technology, but not the execution. Boring.

+++

"I love some things, and don't love some other things."

Phil Lestino's picture 1446 pencils
Phil Lestino | Wed, 2010-03-10 03:43

how exciting can a Toblerone be?

xcreativity's picture 2384 pencils
xcreativity | Wed, 2010-03-10 06:13
2

agree with sirvan, quite boring.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

akshaysrikar's picture 426 pencils
akshaysrikar | Wed, 2010-03-10 06:56

something new.. i like it... a bit boring but it makes the product stand out...

Pushkaraj Shirke's picture 215 pencils
Pushkaraj Shirke | Wed, 2010-03-10 07:07
7

good use of tech for sure :) monkey feeled clevered :)

http://www.monkeyworks.in/

patUDAY's picture 356 pencils
patUDAY | Wed, 2010-03-10 08:52

Smart use of technology.

UDAYpatwardhan@+91 22 98206 54722

perromalo's picture 429 pencils
perromalo | Thu, 2010-03-11 05:12

Brilliant

Corbeen's picture 989 pencils
Corbeen | Mon, 2010-03-15 14:56
7

good one

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