Sweet Tweets by U

February 2010

When we noticed how many people post about Toblerone on Twitter, we asked, ‘Why not use these experiences in our advertising?’ These were people describing their Toblerone experiences in real-time. What better way to support the ‘Lost in the Toblerone Triangle’ positioning? The banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toberlone themselves, and see it in the banner! User-generated content that shares the Toblerone taste experiences of the world.

Digital advertisment created by Ogilvy, United Arab Emirates for Toblerone, within the category: Confectionery, Snacks.

Just lost in the Toblerone triangle.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Marcus Silva
Copywriter: Melanie Clancy
Flash Developer: Sarabjeet Singh
3D illustration: Dinars Studio

Comments (11)

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Highest Rated

Corbeen's picture
Activity Score 1093

good one

Emanresu's picture
Activity Score 2148

I find this to be a great idea and I also enjoy the inclusion of the many words associated with Toblerone chocolate. I must say that it may simply be my time away from chocolates that had me mistake that green-like color for fungus at first glance. Fun nonetheless.

nimshady's picture
Activity Score 57

Very cool banner!

BlackCoffee's picture
Activity Score 37

This is super engaging! I had no idea there were so many people tweeting about Toblerone!!


sirvan's picture
Activity Score 29860

I like the technology, but not the execution. Boring.


"I love some things, and don't love some other things."

Phil Lestino's picture
Phil Lestino
Activity Score 1684

how exciting can a Toblerone be?

xcreativity's picture
Activity Score 2374

agree with sirvan, quite boring.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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akshaysrikar's picture
Activity Score 420

something new.. i like it... a bit boring but it makes the product stand out...

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

good use of tech for sure :) monkey feeled clevered :)

patUDAY's picture
Activity Score 436

Smart use of technology.

UDAYpatwardhan@+91 22 98206 54722

perromalo's picture
Activity Score 429


Corbeen's picture
Activity Score 1093

good one