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Toblerone: Sweet Tweets by U

Just lost in the Toblerone triangle.

When we noticed how many people post about Toblerone on Twitter, we asked, ‘Why not use these experiences in our advertising?’ These were people describing their Toblerone experiences in real-time. What better way to support the ‘Lost in the Toblerone Triangle’ positioning? The banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toberlone themselves, and see it in the banner! User-generated content that shares the Toblerone taste experiences of the world.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Marcus Silva
Copywriter: Melanie Clancy
Flash Developer: Sarabjeet Singh
3D illustration: Dinars Studio
Published: February 2010

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11 comments

Emanresu's picture
Emanresu
2150 pencils

I find this to be a great idea and I also enjoy the inclusion of the many words associated with Toblerone chocolate. I must say that it may simply be my time away from chocolates that had me mistake that green-like color for fungus at first glance. Fun nonetheless.

nimshady's picture
nimshady
57 pencils

Very cool banner!

BlackCoffee's picture
BlackCoffee
37 pencils

This is super engaging! I had no idea there were so many people tweeting about Toblerone!!

Bravo!

sirvan's picture
sirvan
29870 pencils

I like the technology, but not the execution. Boring.

+++

"I love some things, and don't love some other things."

Phil Lestino's picture
Phil Lestino
1672 pencils

how exciting can a Toblerone be?

xcreativity's picture
xcreativity
2374 pencils

agree with sirvan, quite boring.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

akshaysrikar's picture
akshaysrikar
420 pencils

something new.. i like it... a bit boring but it makes the product stand out...

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

good use of tech for sure :) monkey feeled clevered :)

patUDAY's picture
patUDAY
436 pencils

Smart use of technology.

UDAYpatwardhan@+91 22 98206 54722

perromalo's picture
perromalo
429 pencils

Brilliant

Corbeen's picture
Corbeen
1070 pencils

good one

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