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Punchface

Agency: 
Published/Aired: 
November 2013
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Description: 
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi, Cristian Mazzeo
Creatives: Tiago Marcondes, Idevã Batista, Lucas Arruda, Thiago Andrade

Comments (2)

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Highest Rated

Paul R. Byrne's picture
Paul R. Byrne
19 Activity Scores

For the cost of making this, wish they could've enhanced the function. Overlaid bruises as the guy gets punched, recorded different reactions for different speeds of punches, etc. It's odd that he falls the same way regardless of whether the copy is mocking your puny punches, or congratulating you on crushing it.

PaulRByrne.com

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