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A Hunter Shoots a Bear

Agency: 
Published/Aired: 
September 2010
Description: 

To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite.

Advertising Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Project Managers: Bastien Chanot, Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager: Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger, Nicolas Mirguet
Film Production: Eleganz
Producteur: Willy Morence
Réalisateur: Olivier Bennoun
Web Production: Grouek

Comments (63)

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Highest Rated

Fan de Bernard Minet's picture
Fan de Bernard Minet
Activity Score 3

Hey guys,

Primagaz just launched in Digital!

Come on and check out the experience...

Let's play on http://bit.ly/BernardMinetleretour !

Guest's picture
Guest

Awesome!

Guest's picture
Guest

It's not Torke Agency, it's Buzzman and it's French !!

ivan's picture
ivan

Thanks! Fixed.

Wordnerd's picture
Wordnerd
Activity Score 6692

this is the best thing i've seen in years!

sirvan's picture
sirvan
Activity Score 29860

Where have you been?

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13561

On vacation :)

Guest's picture
Guest

Sure, but the name of the agency which is writing is wrong !
==> The good is Buzzman

Guest's picture
Guest

There's a problem concerning the agency, it's not Torke but Buzzman, Paris ! Thanks.

Guest's picture
Guest

gran prix

Guest's picture
Guest

subservient chicken

Guest's picture
Guest

The saaaaame thing 6 years later. Haha

Guest's picture
Guest

True

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's not a new approach, many Youtube videos have this sort of options to continue the story but it's definitely fun every time it's well produced =)

ERROR404's picture
ERROR404
Activity Score 770

thats awesome. you should try "fucks" :D

ERROR404's picture
ERROR404
Activity Score 770

"tipp-exes" is great too

Guest's picture
Guest

BBQ’s
Moons
Jumps
Calls
Farts
Kills
Erases
Hugs
Bears
Eats
Drinks with
Smokes
Dances with
Photographs
Sings to
Rides
Footballs
raps with

Guest's picture
Guest

try tipp-ex

atb2005's picture
atb2005
Activity Score 13561

This is even better than what Old Spice did! I love it. It's fun, memorable, and unique!

wkkesling's picture
wkkesling
Activity Score 97

This is great. It really gets the viewer to interact with ad, remember it and tell others about it. nice.

sirvan's picture
sirvan
Activity Score 29860

Wow. Has ANYONE here ever heard of the Subservient Chicken?

Won every award on Earth 8 years ago?

Crispin?

Ringing any bells?

PS, regardless.. why with the cursing? They certainly don't need it. Good creatives (and comedians, actually) don't need to sound like a drunken sailor to "be creative".

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

nice but feels a little subservient.

Guest's picture
Guest

Genius!!

Guest's picture
Guest

More than fifty, huh? So far I've only managed to find 39. I guess I'll have to keep trying.
http://wecanchangetheworld.wordpress.com/2010/09/03/a-hunter___-a-bear...

IRONWORKS's picture
IRONWORKS
Activity Score 222

Amazing!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is a great use of the medium. Interactive + Memorable. Nicely done.

Guest's picture
Guest

Awesome :)

picntype's picture
picntype
Activity Score 165

WOW! brilliant. Keyword 'Fart' was hilarious.

Guest's picture
Guest

Hey Sirvan, turn your tagline into "I hate everything".

sirvan's picture
sirvan
Activity Score 29860

Yeah, why don't you go find some creatives to remake Apple's "1984" spot, and then kiss their ass.

Seriously. Don't be a fool, "Guest".

;)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

this feels like a tribute to CP+B (subservient chicken and that great VW rabbit banner) but it's still a fine piece of work.

Guest's picture
Guest

This is brilliant...

Absolutely well done to the team...

Just when I thought the world had run out of brilliant ideas this comes along...

May you clean up awards-wise around the globe for this...

joelapompe's picture
joelapompe
Activity Score 3830

My favorite ad so far this year!!!

Guest's picture
Guest

I thought this was brilliant until I saw the subservient chicken (I'm only 20, I haven't seen it beofre)... Now it gets too close for me...

sirvan's picture
sirvan
Activity Score 29860

EXACTLY.

Earlier this week we had a ripoff of Brawny Man, and now this.

Don't tell me we're out of ideas already.

+++

"I love some things, and don't love some other things."

Akiff's picture
Akiff
Activity Score 88

Awesome ! :D

Guest's picture
Guest

more fun than subservient chicken though.
i do not 100% understand the knofe crime reminiscence in the beginning.
It does not really need it to my mind, a bit artificial.
the rest pure entertainement, really great and people love it.

sirvan's picture
sirvan
Activity Score 29860

Anyone who thinks this is the BEST AD EVAH !!!! is either on the Creative Team, or has been living under a rock for the past decade. There is simply no excuse. "Subservient Chicken" is probably the most ground-breaking "ad" of this last decade, and anyone who's in this business HAS to have heard of it.

Look, I think Crispin is the most over-rated agency in recent history. However, "Subservient Chicken" was a HUGE deal when it launched. Covered around the World, by major media outlets. In fact, it's still up!

http://www.bk.com/en/us/campaigns/subservient-chicken.html

It's even got it's own Wikipedia page, comon people!

http://en.wikipedia.org/wiki/The_Subservient_Chicken

So, yeah, "Star Whores" is a GREAT movie until you find out it's a blatant ripoff of that really famous movie you never saw (for some odd reason).

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13561

Subservient Chicken is awful! Great concept indeed, poor execution. And you need to realize that not everyone is in THIS business. So it's ok for people to say that they love this campaign or that it's the best campaign they've seen in a long time.

sirvan's picture
sirvan
Activity Score 29860

"Subservient Chicken is awful!"

You do realize that was 2001, right? And it was featured prominently in the New York Times, and even on the Evening News? It's what STARTED the term "viral"?

Wow. Just. Wow.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13561

Please don't go patronizing me again, Sirvan. So you are saying that in 2001 (no, that wasn't 1997) they couldn't come up with a better chicken costume? Or a better location to put the chicken in? In 2001 we didn't have Flash? I said the idea was great. I just didn't particularly like the execution. This new campaign - indeed a blatant ripoff - is a LOT more interactive and is WAY funnier. I also think that it offers a better story line. Wow. wow. wow.

sirvan's picture
sirvan
Activity Score 29860

I reallyreallyreally hope you don't work in this industry.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13561

Do you think I care what you hope? Look at the average score for this ad! Clearly, the MAJORITY of people disagree with you. You belong to that old grumpy school of advertisers. Enough said.

Guest's picture
Guest

No words...

Guest's picture
Guest

hi everybody, thx for the compliments we're flattered/
@sirvan : i m the founder of buzzman agency who dit this work. cp+b is my model and i know subservient chicken by hearth.
but let me tell you few words : tippxeperience used exactly the same principle than the chicken. interact with people.
2 little differences :
-you re not ready to interact like that on youtube vs a bk site
- the product is on the interaction. you changethe script with a product who change the script.
to be honest, as we see on many blogs and twitts it such a great honor to be compare at subservient and also to old spice.
peace

sirvan's picture
sirvan
Activity Score 29860

Sure, it's an "evolution", but it's still basically the same concept. I'm not saying you guys didn't do a fun little ad. I'm saying that it doesn't come close to deserving the amount of praise I've seen here.

If you had been the first to execute this idea I would've joined the chorus. But you made something that's 90% the exact same thing as one of the most famous "new media" pieces in the history of Advertising.

Like I said before, it's almost as if someone re-made Apple's "1984", but did it a little bit better. There would certainly be some young inexperienced creatives that would think it was "teh awsomez!". But the rest of us would know that the Creative Director should've killed that idea early-on; precisely because it was way too close.

Same goes here. Sorry.

1) yes, people (especially in the industry) are used to interacting with YouTube at this point.

and

2) "Subsevient Chicken" played right into BK's "have it your way" heritage

So your differentiating factors aren't quite so unique.

Look. You're certainly not in Ogivly Paris territory, but you're not off the hook, either. This is a blatant lift from a historic execution. You could've at least made it more of an homage, by including some of the same commands as BK's SC, etc.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

and for finish, 1 million people in 36 hours can't be completely wrong :-)

Guest's picture
Guest

hey guys, what's up with this sirvan guy?

sirvan's picture
sirvan
Activity Score 29860

I'm probably your boss ;)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here's how it performed: http://bit.ly/tippexcampaign

Guest's picture
Guest

Just awesome! I can't stop try to find some new keyworks

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