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Tipp-Ex: A Hunter Shoots a Bear

To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite.

Advertising Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Project Managers: Bastien Chanot, Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger, Nicolas Mirguet
Film Production: Eleganz
Producteur: Willy Morence
Réalisateur: Olivier Bennoun
Web Production: Grouek

63 comments

Guest's picture
Guest

Awesome!

Guest's picture
Guest

It's not Torke Agency, it's Buzzman and it's French !!

ivan's picture
ivan

Thanks! Fixed.

Ivan Raszl, admin of AotW

Wordnerd's picture
Wordnerd
6662 pencils

this is the best thing i've seen in years!

sirvan's picture
sirvan
29870 pencils

Where have you been?

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

On vacation :)

Guest's picture
Guest

Sure, but the name of the agency which is writing is wrong !
==> The good is Buzzman

Guest's picture
Guest

There's a problem concerning the agency, it's not Torke but Buzzman, Paris ! Thanks.

Guest's picture
Guest

gran prix

Guest's picture
Guest

subservient chicken

Guest's picture
Guest

The saaaaame thing 6 years later. Haha

Guest's picture
Guest

True

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's not a new approach, many Youtube videos have this sort of options to continue the story but it's definitely fun every time it's well produced =)

ERROR404's picture
ERROR404
770 pencils

thats awesome. you should try "fucks" :D

ERROR404's picture
ERROR404
770 pencils

"tipp-exes" is great too

Guest's picture
Guest

BBQ’s
Moons
Jumps
Calls
Farts
Kills
Erases
Hugs
Bears
Eats
Drinks with
Smokes
Dances with
Photographs
Sings to
Rides
Footballs
raps with

Guest's picture
Guest

try tipp-ex

atb2005's picture
atb2005
13567 pencils

This is even better than what Old Spice did! I love it. It's fun, memorable, and unique!

wkkesling's picture
wkkesling
97 pencils

This is great. It really gets the viewer to interact with ad, remember it and tell others about it. nice.

sirvan's picture
sirvan
29870 pencils

Wow. Has ANYONE here ever heard of the Subservient Chicken?

Won every award on Earth 8 years ago?

Crispin?

Ringing any bells?

PS, regardless.. why with the cursing? They certainly don't need it. Good creatives (and comedians, actually) don't need to sound like a drunken sailor to "be creative".

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

nice but feels a little subservient.

Guest's picture
Guest

Genius!!

Guest's picture
Guest

More than fifty, huh? So far I've only managed to find 39. I guess I'll have to keep trying.
http://wecanchangetheworld.wordpress.com/2010/09/03/a-hunter___-a-bear...

IRONWORKS's picture
IRONWORKS
222 pencils

Amazing!!

thedesignaddict's picture
thedesignaddict
5370 pencils

This is a great use of the medium. Interactive + Memorable. Nicely done.

Guest's picture
Guest

Awesome :)

picntype's picture
picntype
147 pencils

WOW! brilliant. Keyword 'Fart' was hilarious.

Guest's picture
Guest

Hey Sirvan, turn your tagline into "I hate everything".

sirvan's picture
sirvan
29870 pencils

Yeah, why don't you go find some creatives to remake Apple's "1984" spot, and then kiss their ass.

Seriously. Don't be a fool, "Guest".

;)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

this feels like a tribute to CP+B (subservient chicken and that great VW rabbit banner) but it's still a fine piece of work.

Guest's picture
Guest

This is brilliant...

Absolutely well done to the team...

Just when I thought the world had run out of brilliant ideas this comes along...

May you clean up awards-wise around the globe for this...

Guest's picture
Guest

I thought this was brilliant until I saw the subservient chicken (I'm only 20, I haven't seen it beofre)... Now it gets too close for me...

sirvan's picture
sirvan
29870 pencils

EXACTLY.

Earlier this week we had a ripoff of Brawny Man, and now this.

Don't tell me we're out of ideas already.

+++

"I love some things, and don't love some other things."

Akiff's picture
Akiff
88 pencils

Awesome ! :D

Guest's picture
Guest

more fun than subservient chicken though.
i do not 100% understand the knofe crime reminiscence in the beginning.
It does not really need it to my mind, a bit artificial.
the rest pure entertainement, really great and people love it.

sirvan's picture
sirvan
29870 pencils

Anyone who thinks this is the BEST AD EVAH !!!! is either on the Creative Team, or has been living under a rock for the past decade. There is simply no excuse. "Subservient Chicken" is probably the most ground-breaking "ad" of this last decade, and anyone who's in this business HAS to have heard of it.

Look, I think Crispin is the most over-rated agency in recent history. However, "Subservient Chicken" was a HUGE deal when it launched. Covered around the World, by major media outlets. In fact, it's still up!

http://www.bk.com/en/us/campaigns/subservient-chicken.html

It's even got it's own Wikipedia page, comon people!

http://en.wikipedia.org/wiki/The_Subservient_Chicken

So, yeah, "Star Whores" is a GREAT movie until you find out it's a blatant ripoff of that really famous movie you never saw (for some odd reason).

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

Subservient Chicken is awful! Great concept indeed, poor execution. And you need to realize that not everyone is in THIS business. So it's ok for people to say that they love this campaign or that it's the best campaign they've seen in a long time.

sirvan's picture
sirvan
29870 pencils

"Subservient Chicken is awful!"

You do realize that was 2001, right? And it was featured prominently in the New York Times, and even on the Evening News? It's what STARTED the term "viral"?

Wow. Just. Wow.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

Please don't go patronizing me again, Sirvan. So you are saying that in 2001 (no, that wasn't 1997) they couldn't come up with a better chicken costume? Or a better location to put the chicken in? In 2001 we didn't have Flash? I said the idea was great. I just didn't particularly like the execution. This new campaign - indeed a blatant ripoff - is a LOT more interactive and is WAY funnier. I also think that it offers a better story line. Wow. wow. wow.

sirvan's picture
sirvan
29870 pencils

I reallyreallyreally hope you don't work in this industry.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

Do you think I care what you hope? Look at the average score for this ad! Clearly, the MAJORITY of people disagree with you. You belong to that old grumpy school of advertisers. Enough said.

Guest's picture
Guest

No words...

Guest's picture
Guest

hi everybody, thx for the compliments we're flattered/
@sirvan : i m the founder of buzzman agency who dit this work. cp+b is my model and i know subservient chicken by hearth.
but let me tell you few words : tippxeperience used exactly the same principle than the chicken. interact with people.
2 little differences :
-you re not ready to interact like that on youtube vs a bk site
- the product is on the interaction. you changethe script with a product who change the script.
to be honest, as we see on many blogs and twitts it such a great honor to be compare at subservient and also to old spice.
peace

sirvan's picture
sirvan
29870 pencils

Sure, it's an "evolution", but it's still basically the same concept. I'm not saying you guys didn't do a fun little ad. I'm saying that it doesn't come close to deserving the amount of praise I've seen here.

If you had been the first to execute this idea I would've joined the chorus. But you made something that's 90% the exact same thing as one of the most famous "new media" pieces in the history of Advertising.

Like I said before, it's almost as if someone re-made Apple's "1984", but did it a little bit better. There would certainly be some young inexperienced creatives that would think it was "teh awsomez!". But the rest of us would know that the Creative Director should've killed that idea early-on; precisely because it was way too close.

Same goes here. Sorry.

1) yes, people (especially in the industry) are used to interacting with YouTube at this point.

and

2) "Subsevient Chicken" played right into BK's "have it your way" heritage

So your differentiating factors aren't quite so unique.

Look. You're certainly not in Ogivly Paris territory, but you're not off the hook, either. This is a blatant lift from a historic execution. You could've at least made it more of an homage, by including some of the same commands as BK's SC, etc.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

and for finish, 1 million people in 36 hours can't be completely wrong :-)

Guest's picture
Guest

hey guys, what's up with this sirvan guy?

sirvan's picture
sirvan
29870 pencils

I'm probably your boss ;)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here's how it performed: http://bit.ly/tippexcampaign

Guest's picture
Guest

Just awesome! I can't stop try to find some new keyworks

Guest's picture
Guest

Burger King had previously done the subservient chicken campaign, which is basically the same thing, it would've been nicer to have this campaign come in first!

luciacfc's picture
luciacfc
744 pencils

Burger King's subservient chicken all over again, but I like the idea of interacting even though it has already been done

Guest's picture
Guest

I just wanted to drop a comment and let you know that I really like your site. Keep up the good work

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome campaign. 10 points

Guest's picture
Guest
atxpdx's picture
atxpdx
2 pencils

A+ for engagement, and GREAT use of the space!! It feels like Subservient Chicken hit on a much stronger branded message with the "Have it Your Way" approach. We always knew why the crazed chicken was acting out our favorite juvenile commands. Not entirely sure why a bear is buggering a camper...beyond the blocked "parental advisory" entertainment factor. Great laughs. Here’s hoping engagement translates into results for...what's the name of the product again?

velle's picture
velle
1550 pencils

This was an awful lot of fun =)
I loved Subservient Chicken, too.
It'll take awhile before this idea gets old... too much fun that can be had, and all.
Besides, it succeeds at building the brand.

Guest's picture
Guest

That's the greatest nonsense I've ever seen. It's funny and clever and I LOVE it!!!!!!

kaizar's picture
kaizar
34 pencils

i just love it! brililant!! :))

astereli's picture
astereli
3 pencils

try moonwalk!

Im_bear's picture
Im_bear
2 pencils

Hi Guys, My ratings :D

Sirvan is right the original Idea is taken from The Subservient Chicken. Certainly nicer version of The Subservient Chicken.

So Original IDEA 0/10

Creative use of youtube platform. 7/10

Bear 9/10

man3/10

Video 7/10

Comedy 5/10

overall 6/10

Conclusion : Subservient Chicken = Elvis/Beatels , Bear = Justin Bieber/LAdy Gaga

rahadian's picture
rahadian
12 pencils

Love this!

Fan de Bernard Minet's picture
Fan de Bernard Minet
3 pencils

Hey guys,

Primagaz just launched in Digital!

Come on and check out the experience...

Let's play on http://bit.ly/BernardMinetleretour !

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