Tipp-Ex: A Hunter Shoots a Bear
To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite.
Advertising Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Project Mnagers: Bastien Chanot, Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger, Nicolas Mirguet
Film Production: Eleganz
Producteur: Willy Morence
Réalisateur: Olivier Bennoun
Web Production: Grouek
63 Comments
Awesome!
It's not Torke Agency, it's Buzzman and it's French !!
Thanks! Fixed.
this is the best thing i've seen in years!
Where have you been?
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"I love some things, and don't love some other things."
On vacation :)
Sure, but the name of the agency which is writing is wrong !
==> The good is Buzzman
There's a problem concerning the agency, it's not Torke but Buzzman, Paris ! Thanks.
gran prix
subservient chicken
The saaaaame thing 6 years later. Haha
True
It's not a new approach, many Youtube videos have this sort of options to continue the story but it's definitely fun every time it's well produced =)
http://jackmancer.com/
http://twitter.com/jackmancer/
thats awesome. you should try "fucks" :D
"tipp-exes" is great too
BBQ’s
Moons
Jumps
Calls
Farts
Kills
Erases
Hugs
Bears
Eats
Drinks with
Smokes
Dances with
Photographs
Sings to
Rides
Footballs
raps with
try tipp-ex
This is even better than what Old Spice did! I love it. It's fun, memorable, and unique!
This is great. It really gets the viewer to interact with ad, remember it and tell others about it. nice.
www.deisgnminer.com
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Wow. Has ANYONE here ever heard of the Subservient Chicken?
Won every award on Earth 8 years ago?
Crispin?
Ringing any bells?
PS, regardless.. why with the cursing? They certainly don't need it. Good creatives (and comedians, actually) don't need to sound like a drunken sailor to "be creative".
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"I love some things, and don't love some other things."
nice but feels a little subservient.
Genius!!
More than fifty, huh? So far I've only managed to find 39. I guess I'll have to keep trying.
http://wecanchangetheworld.wordpress.com/2010/09/03/a-hunter___-a-bear...
Amazing!!
This is a great use of the medium. Interactive + Memorable. Nicely done.
Awesome :)
WOW! brilliant. Keyword 'Fart' was hilarious.
Hey Sirvan, turn your tagline into "I hate everything".
Yeah, why don't you go find some creatives to remake Apple's "1984" spot, and then kiss their ass.
Seriously. Don't be a fool, "Guest".
;)
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"I love some things, and don't love some other things."
this feels like a tribute to CP+B (subservient chicken and that great VW rabbit banner) but it's still a fine piece of work.
This is brilliant...
Absolutely well done to the team...
Just when I thought the world had run out of brilliant ideas this comes along...
May you clean up awards-wise around the globe for this...
My favorite ad so far this year!!!
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
I thought this was brilliant until I saw the subservient chicken (I'm only 20, I haven't seen it beofre)... Now it gets too close for me...
EXACTLY.
Earlier this week we had a ripoff of Brawny Man, and now this.
Don't tell me we're out of ideas already.
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"I love some things, and don't love some other things."
Awesome ! :D
more fun than subservient chicken though.
i do not 100% understand the knofe crime reminiscence in the beginning.
It does not really need it to my mind, a bit artificial.
the rest pure entertainement, really great and people love it.
Anyone who thinks this is the BEST AD EVAH !!!! is either on the Creative Team, or has been living under a rock for the past decade. There is simply no excuse. "Subservient Chicken" is probably the most ground-breaking "ad" of this last decade, and anyone who's in this business HAS to have heard of it.
Look, I think Crispin is the most over-rated agency in recent history. However, "Subservient Chicken" was a HUGE deal when it launched. Covered around the World, by major media outlets. In fact, it's still up!
http://www.bk.com/en/us/campaigns/subservient-chicken.html
It's even got it's own Wikipedia page, comon people!
http://en.wikipedia.org/wiki/The_Subservient_Chicken
So, yeah, "Star Whores" is a GREAT movie until you find out it's a blatant ripoff of that really famous movie you never saw (for some odd reason).
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"I love some things, and don't love some other things."
Subservient Chicken is awful! Great concept indeed, poor execution. And you need to realize that not everyone is in THIS business. So it's ok for people to say that they love this campaign or that it's the best campaign they've seen in a long time.
"Subservient Chicken is awful!"
You do realize that was 2001, right? And it was featured prominently in the New York Times, and even on the Evening News? It's what STARTED the term "viral"?
Wow. Just. Wow.
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"I love some things, and don't love some other things."
Please don't go patronizing me again, Sirvan. So you are saying that in 2001 (no, that wasn't 1997) they couldn't come up with a better chicken costume? Or a better location to put the chicken in? In 2001 we didn't have Flash? I said the idea was great. I just didn't particularly like the execution. This new campaign - indeed a blatant ripoff - is a LOT more interactive and is WAY funnier. I also think that it offers a better story line. Wow. wow. wow.
I reallyreallyreally hope you don't work in this industry.
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"I love some things, and don't love some other things."
Do you think I care what you hope? Look at the average score for this ad! Clearly, the MAJORITY of people disagree with you. You belong to that old grumpy school of advertisers. Enough said.
No words...
hi everybody, thx for the compliments we're flattered/
@sirvan : i m the founder of buzzman agency who dit this work. cp+b is my model and i know subservient chicken by hearth.
but let me tell you few words : tippxeperience used exactly the same principle than the chicken. interact with people.
2 little differences :
-you re not ready to interact like that on youtube vs a bk site
- the product is on the interaction. you changethe script with a product who change the script.
to be honest, as we see on many blogs and twitts it such a great honor to be compare at subservient and also to old spice.
peace
Sure, it's an "evolution", but it's still basically the same concept. I'm not saying you guys didn't do a fun little ad. I'm saying that it doesn't come close to deserving the amount of praise I've seen here.
If you had been the first to execute this idea I would've joined the chorus. But you made something that's 90% the exact same thing as one of the most famous "new media" pieces in the history of Advertising.
Like I said before, it's almost as if someone re-made Apple's "1984", but did it a little bit better. There would certainly be some young inexperienced creatives that would think it was "teh awsomez!". But the rest of us would know that the Creative Director should've killed that idea early-on; precisely because it was way too close.
Same goes here. Sorry.
1) yes, people (especially in the industry) are used to interacting with YouTube at this point.
and
2) "Subsevient Chicken" played right into BK's "have it your way" heritage
So your differentiating factors aren't quite so unique.
Look. You're certainly not in Ogivly Paris territory, but you're not off the hook, either. This is a blatant lift from a historic execution. You could've at least made it more of an homage, by including some of the same commands as BK's SC, etc.
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"I love some things, and don't love some other things."
and for finish, 1 million people in 36 hours can't be completely wrong :-)
hey guys, what's up with this sirvan guy?
I'm probably your boss ;)
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"I love some things, and don't love some other things."
I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here's how it performed: http://bit.ly/tippexcampaign
Just awesome! I can't stop try to find some new keyworks
Burger King had previously done the subservient chicken campaign, which is basically the same thing, it would've been nicer to have this campaign come in first!
Burger King's subservient chicken all over again, but I like the idea of interacting even though it has already been done
I just wanted to drop a comment and let you know that I really like your site. Keep up the good work
Awesome campaign. 10 points
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A+ for engagement, and GREAT use of the space!! It feels like Subservient Chicken hit on a much stronger branded message with the "Have it Your Way" approach. We always knew why the crazed chicken was acting out our favorite juvenile commands. Not entirely sure why a bear is buggering a camper...beyond the blocked "parental advisory" entertainment factor. Great laughs. Here’s hoping engagement translates into results for...what's the name of the product again?
This was an awful lot of fun =)
I loved Subservient Chicken, too.
It'll take awhile before this idea gets old... too much fun that can be had, and all.
Besides, it succeeds at building the brand.
That's the greatest nonsense I've ever seen. It's funny and clever and I LOVE it!!!!!!
i just love it! brililant!! :))
try moonwalk!
Hi Guys, My ratings :D
Sirvan is right the original Idea is taken from The Subservient Chicken. Certainly nicer version of The Subservient Chicken.
So Original IDEA 0/10
Creative use of youtube platform. 7/10
Bear 9/10
man3/10
Video 7/10
Comedy 5/10
overall 6/10
Conclusion : Subservient Chicken = Elvis/Beatels , Bear = Justin Bieber/LAdy Gaga
Love this!
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