TIM: Music is mobile

The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values.
We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile.

Advertising Agency: APZmedia, Trieste, Italy
Creative Director: Pablo Apiolazza
Art Director: Federica Raffin
Copywriters: Pablo Apiolazza, Matteo Mascarin
Music: Ambroprod
Published: September 2012

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