Thule Car Rack Systems: Thule Trail

Check out the advergame: http://www.thuletrail.com

The Oregon Trail was an extremely popular game through the 80's and 90's for students to play in school during study hall and free periods. As part of the Thule Road Trip campaign, we created a flash version called Thule Trail that trades in Conestoga Wagons for more road-friendly turbo wagons and allows you and your friends to experience life on the road. Click on the Thule Trail icon to access the game.

Advertising Agency: TDA advertising & design, USA
Creative Director: Jonathan Schoenberg
Associate Creative Director: Alex Rice
Art Director: Ian Tulk
Copywriter: Brad Phifer
Development: Periscopic

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