This Body of Death (Lichaam van de Dood): Is that a dead body over there?

To promote the book by Elizabeth George, a thriller called This Body of Death (In Dutch Lichaam van de Dood), we came up with this easy to retweet, easy to email and Facebook-friendly approach. We let the readers experience the first part of Elizabeth George's book 'live': the discovery of a dead body on a cemetery. It started out on Twitter and Facebook with messages like ' Is that a dead body over there? Check the live webcam!' And we let curiosity (and social media) do the rest...

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors: Boris Peters, Jonathan van Loon
Copywriter: Wilbert Leering
Production: Area25
Online programming: Kitty van der Gijp
Published: July 2010