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Is that a dead body over there?

Agency: 
Published/Aired: 
July 2010
Description: 

To promote the book by Elizabeth George, a thriller called This Body of Death (In Dutch Lichaam van de Dood), we came up with this easy to retweet, easy to email and Facebook-friendly approach. We let the readers experience the first part of Elizabeth George's book 'live': the discovery of a dead body on a cemetery. It started out on Twitter and Facebook with messages like ' Is that a dead body over there? Check the live webcam!' And we let curiosity (and social media) do the rest... http://www.stokenewington-london.co.uk/index.html

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors: Boris Peters, Jonathan van Loon
Copywriter: Wilbert Leering
Production: Area25
Online programming: Kitty van der Gijp

Comments (6)

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Highest Rated

Guest's picture
Guest

I like!

Guest's picture
Guest

Nice!

Guest's picture
Guest

great idea, like the website

TommyO's picture
TommyO
Activity Score 1866

Not bad.

Guest's picture
Guest

Britsh accent rocks. pretty cool idea.

anigel's picture
anigel
Activity Score 2

cool:)

Guest's picture
Guest

I like!

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