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Thirst Global Awareness: Thirst-flusher app

It's known that women don't like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you're on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8

Advertising Agency: Publicis E-Dologic, Israel
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
C.T.O : Yacov Zoaretz
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov

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14 comments

bobby666's picture
bobby666
1460 pencils

good one guys... superb...

Hadrons's picture
Hadrons
5743 pencils

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Duckman's picture
Duckman
520 pencils

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Hadrons's picture
Hadrons
5743 pencils

ouch.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chuckieT's picture
chuckieT
680 pencils

I think you'd need to plug a sub woofer into your phone to make it sound realistic. Tinny little smartphone speakers would make this app useless.

kleenex's picture
kleenex
26441 pencils

I will say I agree with you even though I like the idea.

Nike Diesel's picture
Nike Diesel
13339 pencils

+10

chuckieT's picture
chuckieT
680 pencils

.

jnval's picture
jnval
2 pencils

and this one was done before January..students work!!

https://vimeo.com/35325100

JulioDFS's picture
JulioDFS
3 pencils

Done by me and my partner at Leo Burnett Tailor Made, Brazil. It was launched on World Water Day: http://www.akatu.org.br/mobile/fakeshower/

Please check a few other links above:

AdAge- http://adage.com/article/creativity-pick-of-the-day/world-water-day-ap...

Creativity - http://creativity-online.com/work/akatu-fake-shower/26845

Ibelieveinadv - http://www.ibelieveinadv.com/2012/03/akatu-fake-shower-app/

Super Interessante Magazine - http://super.abril.com.br/blogs/planeta/aplicativo-ajuda-voce-a-econom...

chuckieT's picture
chuckieT
680 pencils

You should have added a toilet sound option. People don't take showers in public washroom stalls. And at home, they can close the door to the washroom or just run the faucet or the real shower. So when you think about it, your app is completely useless.

Daniel Xavier's picture
Daniel Xavier
3 pencils

Es una buena idea. Pero ya se han hecho. http://www.ibelieveinadv.com/2012/03/akatu-fake-shower-app/

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