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The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dollars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site's map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot.

Advertising Agency: JWT, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Tomas Lavagno
Copywriter: Miguel Dianda
Account Director: Mechi Sobbrero
Agency Production Director: Cosme Argerich
Agency Producer: Belén solimano
Production House / VFX Company: Bitt Animation
Directors / Vfx Directors: Cristián Morales, Franco Bittolo
Executive Producer: Mariana Motta
Producers: Marcos Ferrari, Ariadna Ortiz
Art Director: Facundo Duke Viggiano
Matte Painters: Rodrigo Tabarez, Nicolas Morales
Photography Direction: Martin Nico
3D Modeling: Marcelo Ikegaki, Federico Gomez, Diego Pascual
Lighting: Guido Luciani, Federico Gomez, Agustin Gonzales
Animation: Alejandro Ohanian, Leandro Pedrouzo
Crowds: Federico Gomez
Compositing: Pablo Zamparini, Nicolas Fernandez, Sebastian Barreiro
Colorist: Ale Armaleo
Simulation: Marcelo Ikegaki, Federio Gomez, Diego Pascual
Sound: Cluster Music


javier bizarro's picture
javier bizarro
276 pencils

wow! nice

italocr88's picture
236 pencils

very good!

damnson's picture
10490 pencils

Whoa, very nice!

An axe murderer of ads.

morse's picture
16609 pencils

Wow, good ad!

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Pete R.'s picture
Pete R.
2103 pencils

'Praying mantis' at work!

Art & Illustration

kleenex's picture
36180 pencils

Liked it.

Martin777's picture
369 pencils

liked the idea

2 eyeballs's picture
2 eyeballs
64 pencils

hard to say no to such an easy proposition for a good cause. How did it do?

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