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The Royal Dutch Guide Dog Foundation: Google map

The Royal Dutch Guide Dog Foundation: Google map
Your rating: None Average: 8.3 (62 votes)

URL: http://www.kngfmaps.nl/en

This interactive website Kngfmaps.nl is based on the insight that a guidedog sheds light in the darkness for somebody with a visual handicap.

Advertising Agency: Selmore / Selmore Lynx, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Creative Programmer: Mark Vertegaal, Benjamin van Rossum
Design: Gabor de Man
Accounts: Mira Weijs, Anne-Marijn Bogers, Gert-Jan Guldemond

11 Comments

Hadrons's picture 5392 pencils
Hadrons | Mon, 2012-01-02 14:14

but the dog isn't blind !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sergeo_syd's picture 508 pencils
sergeo_syd | Mon, 2012-01-02 19:56
7

I'd hit that. But seriously, a great partially formed idea. Thats already better then some.

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http://edictive.com - Film Production Management | http://giftideas.ws | http://trueherostudio.com

simonds08's picture 626 pencils
simonds08 | Mon, 2012-01-02 19:56

i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.

MikeYikes's picture 117 pencils
MikeYikes | Mon, 2012-01-02 21:43
8

I agree; would've been much more powerful had they done this with the actual Google Maps site. But it still is a pretty smart concept. I like it.

chinfeu's picture 37 pencils
chinfeu | Tue, 2012-01-03 03:09

Guys, it's an actual Google Maps! but blackened (because YOU are the blind man)
I think it's brilliant!

simonds08's picture 626 pencils
simonds08 | Tue, 2012-01-03 10:03

except that you don't get there from the url maps.google.com and instead from their own domain which means you need to advertise your advertisement in order for people to see it.

A.D's picture 70 pencils
A.D | Tue, 2012-01-03 04:11
8

Very clever! Nice one dudes

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Wed, 2012-01-04 09:44

excellente

Twitter   Facebookreelance... http://www.crackerjackworks.com

Viral_Artist's picture 37 pencils
Viral_Artist | Wed, 2012-01-04 12:31
10

Brilliant Idea !!!!

Viral_Artist's picture 37 pencils
Viral_Artist | Wed, 2012-01-04 12:31
10

Brilliant Idea !!!!

Viral_Artist's picture 37 pencils
Viral_Artist | Wed, 2012-01-04 12:31
10

Brilliant Idea !!!!

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