The Royal Dutch Guide Dog Foundation: Google map

URL: http://www.kngfmaps.nl/en

This interactive website Kngfmaps.nl is based on the insight that a guidedog sheds light in the darkness for somebody with a visual handicap.

Advertising Agency: Selmore / Selmore Lynx, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Creative Programmer: Mark Vertegaal, Benjamin van Rossum
Design: Gabor de Man
Accounts: Mira Weijs, Anne-Marijn Bogers, Gert-Jan Guldemond

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10 comments

Hadrons's picture
Hadrons
5743 pencils

but the dog isn't blind !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sergeo_syd's picture
sergeo_syd
603 pencils

I'd hit that. But seriously, a great partially formed idea. Thats already better then some.

http://edictive.com - Film Production Management

simonds08's picture
simonds08
598 pencils

i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.

MikeYikes's picture
MikeYikes
117 pencils

I agree; would've been much more powerful had they done this with the actual Google Maps site. But it still is a pretty smart concept. I like it.

chinfeu's picture
chinfeu
37 pencils

Guys, it's an actual Google Maps! but blackened (because YOU are the blind man)
I think it's brilliant!

simonds08's picture
simonds08
598 pencils

except that you don't get there from the url maps.google.com and instead from their own domain which means you need to advertise your advertisement in order for people to see it.

CrackerJackWorks's picture
CrackerJackWorks
10034 pencils

excellente

Viral_Artist's picture
Viral_Artist
37 pencils

Brilliant Idea !!!!

Viral_Artist's picture
Viral_Artist
37 pencils

Brilliant Idea !!!!

Viral_Artist's picture
Viral_Artist
37 pencils

Brilliant Idea !!!!

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