The Royal Dutch Guide Dog Foundation: Google map
URL: http://www.kngfmaps.nl/en
This interactive website Kngfmaps.nl is based on the insight that a guidedog sheds light in the darkness for somebody with a visual handicap.
Advertising Agency: Selmore / Selmore Lynx, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Creative Programmer: Mark Vertegaal, Benjamin van Rossum
Design: Gabor de Man
Accounts: Mira Weijs, Anne-Marijn Bogers, Gert-Jan Guldemond


11 Comments
but the dog isn't blind !
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I'd hit that. But seriously, a great partially formed idea. Thats already better then some.
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i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.
I agree; would've been much more powerful had they done this with the actual Google Maps site. But it still is a pretty smart concept. I like it.
Guys, it's an actual Google Maps! but blackened (because YOU are the blind man)
I think it's brilliant!
except that you don't get there from the url maps.google.com and instead from their own domain which means you need to advertise your advertisement in order for people to see it.
Very clever! Nice one dudes
excellente
Brilliant Idea !!!!
Brilliant Idea !!!!
Brilliant Idea !!!!