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The Quebec Federation of Family Doctors: Tears

Advertising Agency: BCP, Montreal, Canada
Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Account manager: jean-louis Dufresne
Account supervisor: Ginette Villiard
Agency Producer (web / radio): Martine Rivest
Web Production House: Quatre cent Quatre
Production House: la cavalerie
Photographer: Jean Malek

Published: 
April 2011

8 comments

morse's picture
morse
17002 pencils

Very nice banner. I wish all of them were at least as creative as this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
13561 pencils

I agree that the execution is nice. I find the campaign itself fake though. Show me real genuinely distressed people, not some fake tears. This does not move me.

Boxey's picture
Boxey
8881 pencils

Agreed. There's a forced feeling throughout the campaign.

henito's picture
henito
560 pencils

Like the technical part. As for the triggered emotion I stick with the comments above.

Guile's picture
Guile
95 pencils

I'm with you on this one, henito.

coreydegroot's picture
coreydegroot
73 pencils

This is really cool and effective aka I love it!

Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

yes...yes..... like it.

Molecule's picture
Molecule
435 pencils

I disagree, it made me sad

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