Advertising Agency: BCP, Montreal, Canada
Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Account manager : jean-louis Dufresne
Account supervisor : Ginette Villiard
Agency Producer (web/radio) : Martine Rivest
Web Production House: Quatre cent Quatre
Production House: la cavalerie
Photographer: Jean Malek
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8 Comments
Very nice banner. I wish all of them were at least as creative as this one.
What hath God wrought
I agree that the execution is nice. I find the campaign itself fake though. Show me real genuinely distressed people, not some fake tears. This does not move me.
Agreed. There's a forced feeling throughout the campaign.
Like the technical part. As for the triggered emotion I stick with the comments above.
I'm with you on this one, henito.
This is really cool and effective aka I love it!
yes...yes..... like it.
I disagree, it made me sad