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The Quebec Fédération of Family Doctors: Tears

Advertising Agency: BCP, Montreal, Canada
Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Account manager : jean-louis Dufresne
Account supervisor : Ginette Villiard
Agency Producer (web/radio) : Martine Rivest
Web Production House: Quatre cent Quatre
Production House: la cavalerie
Photographer: Jean Malek


morse's picture
16233 pencils

Very nice banner. I wish all of them were at least as creative as this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
13567 pencils

I agree that the execution is nice. I find the campaign itself fake though. Show me real genuinely distressed people, not some fake tears. This does not move me.

Boxey's picture
8885 pencils

Agreed. There's a forced feeling throughout the campaign.

henito's picture
557 pencils

Like the technical part. As for the triggered emotion I stick with the comments above.

Guile's picture
95 pencils

I'm with you on this one, henito.

coreydegroot's picture
73 pencils

This is really cool and effective aka I love it!

Prasad Weerasekara's picture
Prasad Weerasekara
638 pencils

yes...yes..... like it.

Molecule's picture
437 pencils

I disagree, it made me sad

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