The Oxford Dictionary: Save the words

Check out: http://www.savethewords.org

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Art Director: Kirsten Ackland
Copywriters: Rupert England, Kirsten Ackland, Edward Ong, Tom Ormes, Rowen Chanen
Typographer: Kirsten Ackland
Agency Project Manager: Siraj Mohammed Sirajuddeen
Digital Agency: The Upper Storey Pte Ltd
Digital Art Director: Stan Lim
Digital Copywriter: Edwin Leong
Software Engineer: Aleksander Gvozden
Project Manager: Kelvin Lam
Technical Director: Chandra Barathi
Designer: Huang Shu

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20 comments

Toro's picture
Toro
1007 pencils

Utterly boring.

Save those two words.

luispiter's picture
luispiter
2756 pencils
salamandos's picture
salamandos
1947 pencils

I like it.. fresh approach.

Adaddicted's picture
Adaddicted
3435 pencils

Save this space....

withalltherespects

Guest's picture
Guest

Why not – better than the 10.000th boring ad.

Guest's picture
Guest

Cool.

Guest's picture
Guest

To think of all the coding that went into something so... banal.

Guest's picture
Guest

What's up with you, snollygoster?

Banal is the new black.

I haven't had so much fun since rereading the dictionary.

Guest's picture
Guest

Did you guys read the definitions? They're quite funny ...

Guest's picture
Guest

I'm a wordophile and I find the site locupletative. I love it!

Guest's picture
Guest

unfocused, chaotic, meaningless nonsense--otherwise really great ad

Guest's picture
Guest

I think it's a website, not a print ad ...

Guest's picture
Guest

brilliant.... finally something different from the usual drab.
i stayed on the site for over 15 mins.

Guest's picture
Guest

Hey Rupert (copywriter), good to see you're using a dictionary, mate! From your fans in SA

Guest's picture
Guest

This is awesome, I have adopted a word and I will use it as much as I can

Guest's picture
Guest

cool site and well written, the defintions are pretty funny

The J Man's picture
The J Man
38 pencils

As a copywriter...THIS ROCKS!

Guest's picture
Guest

someone likes the Radiohead packaging art.

Guest's picture
Guest

pointless–adjective
1. without a point: a pointless pen.
2. blunt, as an instrument.
3. without force, meaning, or relevance: a pointless remark.
4. without a point scored, as in a game: a pointless inning.

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