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The North Face FootPower

Agency: 
Published/Aired: 
March 2013

The North Face FootPower

Description: 

Digital advertisment created by Hyper Island, Sweden for The North Face, within the category: Fashion.

Comments (6)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Awesome!

An axe murderer of ads.

Phantom's picture
Phantom
Activity Score 118

This mind blowing

damnson's picture
damnson
Activity Score 11517

Awesome!

An axe murderer of ads.

TheBear's picture
TheBear
Activity Score 488

We have shoes that can rechange things since 2011, nice try guys.

I'm good at this But not perfect.

Clan's picture
Clan
Activity Score 5

We're not engineers and do not claim to have invented anything. We've done our research and built the concept on existing technology. However, at the time we created this, and until now, this has not been put into a shoe for mass production by any brand, and has not been used to promote and prove a brand promise such as "Never stop exploring". This is a strategy and concept built on existing technology to promote a brand. Another good example you might know about is Nike+, which is a service using GPS-tracking without claiming to have invented the GPS technology.

Wes's picture
Wes
Activity Score 10

So.....as you walk to build up a charge, it runs an app over bluetooth and GPS that heavily drains your battery?

Should have just left it as the charging thing and it would be super useful.

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