The Heart Pharmacy: Long live life


Pharmacy chain, the Heart Pharmacy, has a vision to stand by people's side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad – making the great adventure of life as enjoyable as possible until an even greater one do us apart. To illustrate how the Heart Pharmacy follow us through life, we created a brand building website, that people easily can adapt and pass on to friends. You can either watch, or take part of the thing called life, by uploading a personal picture attached with current age when the picture was taken. Your picture will then be part of a growing time line from age 0 to 1xx.

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Martin Cedergren
Art Director: Jesper Holst
Copywriter: Monica Born
Account Director: Fredrik Widén
Account Manager: Daniel Sundin
Planner: Dan Landin
Production Agency: Stockholm Postproduction

December 2010

1 comment

suresh90's picture
620 pencils

Beautiful art direction :)

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