The Foundation Aktiv Gegen Kinderarbeit: aVOID Plug-In

The foundation “Active against child labour” briefed us for an idea that would bring child labour more into focus of consumers – and make them change their behaviour. We used our client’s extensive database of major brands, and turned this knowledge into a powerful force against child labour. With a small browser extension, named AVOID. This software permanently communicates with the database and, when a consumer visits one of the big online shops to buy clothing, AVOID instantly hides all problematic products. This ensures people completely avoid these goods. Worldwide. To create awareness of what’s happening behind-the-scenes, aVOID constantly tracks the number of all those hidden products and displays it on our website. The vast growing number of avoided products already reached over a million and became the consumer’s voice against child labour. No excuse left. Make your own voice heard and stop child labour now. Get aVOID now at http://www.avoidplugin.com

Advertising Agency: Interone, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Directors: Markus Böger, Ilker Aslan
Art Director: Gregor A. Myszor
Concept Designer: Jörg Radehaus
Copywriter: Tobias Schwarz
Creative Developer: Thomas Fink
Account Manager: Andrea Schurr
Published: April 2012