The City of Oslo, Department of Renovation: REN #grønnpose
Oslo's food waste can become bio-fuel for the bus. Which is obviously great for the environment. Still, many people are better at putting food on Instagram than in the green recycling bag. We involved people in spreading the word and providing the number 30 bus with fuel – by simply tagging their food pics #grønnpose.
Advertising Agency: Saatchi & Saatchi, Oslo, Norway