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Faces of Drunk Driving Campaign

Published/Aired: 
July 2012
Description: 

URL: http://www.facesofdrunkdriving.com/

The Texas Department of Transportation’s (TxDOT) “Faces of Drunk Driving” campaign was a statewide initiative that garnered national and international attention with the story of Jacqui Saburido, the young woman whose face was burned beyond recognition after being hit by a drunk driver. The refreshed campaign highlights Sean Carter who suffered a massive brain injury when a car in which he was riding spun out of control and slammed into a tree. Both Sean and the driver were legally drunk. Sean was a 22-year-old college junior, out having drinks with friends. Sean knew he was in no condition to drive home, but neither was the friend who gave him a ride. The driver walked away from the same crash that left Sean in a wheelchair and unable to talk. Sean now uses a computer to speak.

Advertising Agency: Sherry Matthews Advocacy Marketing, USA
Executive Creative Director: Charles Webre
Creative Director / Art Director: Michael Harman
Developer: Chris Stayton
Account Service / Planning: Michael Hall, Beth Stone, Kenna Williams, Janet Lea
Interactive Producer: John Brewster
Video Production: Henry Corra, Jeremy Amar

Comments (3)

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Highest Rated

metis's picture
metis
Activity Score 413

Simple and effective. Powerful Story.

Barbara O.'s picture
Barbara O.
Activity Score 211

This is straight to the point. it tells a story and passes across the desired message.

Barbara O.

cwriter79's picture
cwriter79
Activity Score 947

Wow! Powerful website.

metis's picture
metis
Activity Score 413

Simple and effective. Powerful Story.

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