Faces of Drunk Driving Campaign

July 2012
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The Texas Department of Transportation’s (TxDOT) “Faces of Drunk Driving” campaign was a statewide initiative that garnered national and international attention with the story of Jacqui Saburido, the young woman whose face was burned beyond recognition after being hit by a drunk driver. The refreshed campaign highlights Sean Carter who suffered a massive brain injury when a car in which he was riding spun out of control and slammed into a tree. Both Sean and the driver were legally drunk. Sean was a 22-year-old college junior, out having drinks with friends. Sean knew he was in no condition to drive home, but neither was the friend who gave him a ride. The driver walked away from the same crash that left Sean in a wheelchair and unable to talk. Sean now uses a computer to speak.

Advertising Agency: Sherry Matthews Advocacy Marketing, USA
Executive Creative Director: Charles Webre
Creative Director / Art Director: Michael Harman
Developer: Chris Stayton
Account Service / Planning: Michael Hall, Beth Stone, Kenna Williams, Janet Lea
Interactive Producer: John Brewster
Video Production: Henry Corra, Jeremy Amar

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Highest Rated

metis's picture
413 Activity Scores

Simple and effective. Powerful Story.