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KittyCat Hijack

Agency: 
Published/Aired: 
May 2012
Description: 

URL: https://www.facebook.com/TemptationsCanada/app_336395689744790

To celebrate the love Canadians have for their cats, the makers of TEMPTATIONSR have launched KittyCat Hijack, an app that enables users to shake a virtual pack of TEMPTATIONSR and see their webpage, including photos, copy and background, be taken over by cats. KittyCat Hijack is downloaded from the TEMPTATIONSR Canada Facebook page by dragging a virtual bag of TEMPTATIONSR treats to your bookmarks bar. Once installed, the bookmarklet can be launched on any webpage, including Facebook. Developed by Proximity BBDO in Toronto, KittyCat Hijack is supported by online, direct email, Facebook ads, and media relations to show that cats will do anything for the great taste of TEMPTATIONSR treats!

Creative Agency: Proximity BBDO, Canada
Executive Creative Director: John Gagne
Creative Director: Dave Stevenson
Directors Creative Technology: Jeff Vermeersch, Darrin Patey
Art Director: Jonathan MacArthur
Copywriter: Shiran Teitelbaum
Account Director: Catherine Klunder
Account Supervisor: Megan Epstein
Project Manager: Kristie Filippopoulos
Producer: Jessica Valentini
Director: Craig Goodwill
Production Company: Culture Creatives and Company
Media Buy: MediaCom
Public Relations: Fleishman-Hillard

Comments (9)

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Highest Rated

MateoLaMenace's picture
MateoLaMenace
Activity Score 7

really good !

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Fresh. Like it.

Milan Solanki's picture
Milan Solanki
Activity Score 994

funny n interesting

kleenex's picture
kleenex
Activity Score 43397

how can you not go wrong with a cat???

m-adman's picture
m-adman
Activity Score 185

Are you guys kidding? I think its a spoof

Peter Frank's picture
Peter Frank
Activity Score 532

Great!! Love it!

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome
great art direction & execution
very effective for child

Designer Don't Do Different Things
They Do Things Differently

HTG's picture
HTG
Activity Score 239

Eh.

Temple's picture
Temple
Activity Score 11337

Excellent, and it also works.

MateoLaMenace's picture
MateoLaMenace
Activity Score 7

really good !

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