KittyCat Hijack

May 2012
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To celebrate the love Canadians have for their cats, the makers of TEMPTATIONSR have launched KittyCat Hijack, an app that enables users to shake a virtual pack of TEMPTATIONSR and see their webpage, including photos, copy and background, be taken over by cats. KittyCat Hijack is downloaded from the TEMPTATIONSR Canada Facebook page by dragging a virtual bag of TEMPTATIONSR treats to your bookmarks bar. Once installed, the bookmarklet can be launched on any webpage, including Facebook. Developed by Proximity BBDO in Toronto, KittyCat Hijack is supported by online, direct email, Facebook ads, and media relations to show that cats will do anything for the great taste of TEMPTATIONSR treats!

Creative Agency: Proximity BBDO, Canada
Executive Creative Director: John Gagne
Creative Director: Dave Stevenson
Directors Creative Technology: Jeff Vermeersch, Darrin Patey
Art Director: Jonathan MacArthur
Copywriter: Shiran Teitelbaum
Account Director: Catherine Klunder
Account Supervisor: Megan Epstein
Project Manager: Kristie Filippopoulos
Producer: Jessica Valentini
Director: Craig Goodwill
Production Company: Culture Creatives and Company
Media Buy: MediaCom
Public Relations: Fleishman-Hillard

Comments (9)

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Highest Rated

MateoLaMenace's picture
7 Activity Scores

really good !