TBWA Lisbon: 19 Characters Project - The Urban Twitter
TBWA Lisbon transformed the agency 19 windows in the world's first 'Urban Twitter'. The 36m long tweets were about the hot topics of the Portuguese society during its most severe crisis in more than 40 years. Politics, taxes, troika, Europe, Merkel's visit, Obama re-election in giant tweets that impacted directly hundreds of thousands in the street and through social media.
Advertising Agency: TBWA, Lisbon, Portugal
Executive Creative Directors: Leandro Alvarez, João Vasconcelos
Art Directors: Tiago Mesquita, Julliano Bertoldi, Gezo Marques, Isaac Afonso
Copywriters: Leandro Alvarez, Nuno Leal, João Ribeiro, Hellington Vieira, Jairo Gruenberg, Ilídio Baltazar, Filipa Soares, Rodrigo Guerreiro
Photographer: André Lopes
Additional credits: Luis Miguel, António Serrano