TBWA\ Duesseldorf: Facebook

Advertising Agency: TBWA\ Duesseldorf GmbH, Germany
Creative Directors: Kai Röffen, Fabian Kirner
Art Directors: Sebastian Schnell, André Heinrichs
Copywriter: Tobias Feige, Michael Manke
Other additional credits: Pirates´n Paradise, 3Klang, Nicola Brown (V/O)
Released: January 2009

24 comments

andrej dwin's picture
andrej dwin
939 pencils

cool idea. simple, practically zero costs and nice results.
but they might have added in the video how they found the people to tag in the photos. guess they hooked up with everyone in a local ad school group on FB, but would love to hear the whole story from them.

AdArena: Sex Sells
http://www.adarena.net

Guest's picture
Guest

this ideay is very boring for a creative ad agency - i wouldnt apply

Guest's picture
Guest

cool story!

Guest's picture
Guest

stupid. I would never want to work for them.

Rabubi's picture
Rabubi
560 pencils

i enjoyed the honesty of the results. 42 people came back to them. Just 42. But that's ok.

alexander_bickov's picture
alexander_bickov
3279 pencils

I love facebook apps

Guest's picture
Guest

Brilliant! I never thought there was a way to get unemployed ad creatives to apply for a job in a recession. Great job guys!

Guest's picture
Guest

LOL!!!! GOLD!!! Fuck I love the sarcasm on this site, makes my work day much more fun reading the harsh comments from wiity pricks.

Guest's picture
Guest

"This it how it works". Typos. Very professional.

Ad_Man's picture
Ad_Man
828 pencils

Good one, man.
Also i would like to know how many people they really tagged.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

What about the other 36??? I love the advertising logic

Guest's picture
Guest

great an agency that does picture tagging spam...i appreciate that they tried to innovate but this is a spam tactic

everartz's picture
everartz
7589 pencils

its not as good as it has to offer... coz TBWA cant take all those who apply for work so it'll be so disappointing for a big slice

| Everartz |

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

this is bad. please dont post more work.
thank you.

jonybeta's picture
jonybeta
364 pencils

Very nice! love it.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture
Guest

I'm just amazed, and impressed, that any ad agency these days is able to employ any new people at all. For that alone, I say, well done. Und viel spass!

Guest's picture
Guest

interesting idea gud wrk.........

Guest's picture
Guest

So boring I want to weep.

shahidali's picture
shahidali
4063 pencils

TBWA, ur HR team have possibly played your last card. how will u recruit next year?

shahid

she_kai's picture
she_kai
221 pencils

this ad is created by HR department

Guest's picture
Guest

i love it.

Guest's picture
Guest

Any network agency in Germany that actually recognises a potential in social networking platforms, or online work in general, should be commended.

philzimt's picture
philzimt
7 pencils

Welcome to Fantasialand.

Sorry guys,
but more than anything else, this ad shows that the creatives who faked it had no idea at all of Social Media:
on Facebook you can only tag people that you have already befriended.

But let's say, they where friends on Facebook.
Why would they write an expensive FB App, to get their 42 friends to apply for a job?
Especially, when they where interested in only six of them, which they could have easily contacted directly, hum?

MateoLaMenace's picture
MateoLaMenace
7 pencils

Your comment is the best.
Congrat, i Love it
@ everybody, just read philzimt comment, that's not a jalous crap like "this is shit", I hate this"

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