Taco Bell: Fourthmeal

Check out the microsite: http://www.fourthmeal.com/

Agency name: ichameleon/group/ & Foote Cone Belding
Creative Director: Matt Reinhard (FCB)/ Chris D’Amico (FCB) / Juan Morales (icg)
Art director: Max Menath (FCB), James Allen (icg), Mauricio Currasco (icg)
Cesar Santos (icg)
Copywriter: Kevin Butler (FCB)
Additional credits: Jason Miller (icg), JP Vasquez (icg), Rudo Akil Boothe(icg), Rhett Russenberger (icg), Alex Toledo (icg), Luis Giron (icg), Charles Clements (icg), Damion Parsons (icg), Rob Gonda (icg), Lior Gonda(icg), Scott Davis (FCB), Jacqui Kebrdle (icg), Shawn Chapman (Taco Bell), Laura Bowman ( Taco Bell ), Andrew Butler (FCB) , Angy Santos (icg), Freddie Laker (icg)

6 comments

Desi's picture
Desi
1052 pencils

Love all those credits. You missed the poor intern out :)

popdistortion's picture
popdistortion
1594 pencils

...I would also like to thank that pretty girl behind the counter at Starbucks... she always got my Mocca Latte Caramel Machiatto just right!

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

What a dismal company. The Fourth Meal? Yet "another" scheme cooked up by Taco Bell to try and differentiate themselves from other competitors in the fast food industry. What's the brand essence of a "fourth meal" got to do with choosing Taco Bell over one of their competitors? Their campaign (via this microsite - and elsewhere?) is just ANOTHER irrelevant move to establish their long-lost brand identity. Has anyone seen a spicy-yappy chihuahua in their daily dose of advertising lately? Funny - neither have I. They should kill this campaign just like they killed off their previous "mascot", before they do more harm to their brand than they have already (if that's possible).

original doodles + creative sweat = thinkingfresh.ca

SuzieY's picture
SuzieY
24 pencils

Ok, the composition looks kind of odd. I like the background though.

snob82's picture
snob82
2 pencils

Good idea, well done

Guest's picture
Guest

that Kevin Butler is a friggin genius.

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