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SXSW: The Tweet Cellar

The French Tech Pavilion along with BETC has undertaken the fine skill of transforming your tweet in much the same way as we French do with our wines--Turn them into "Grand crus", in The Tweet Cellar.
Tag your tweets with #TweetCellar, and after a ripe interval, your tweet will be returned, transformed, to a delectable, sumptuous Tweet.
For instance: "Having a blast at SXSW #yolo #tweetcellar" could be transformed into "Such a delight to partake in the SXSW festival #carpediem »

Advertising Agency: BETC Start Up Lab, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Alexandre Saad
Copywriters: Cyrielle Debrun, Fanny Molins, Guillaume Audi, Rohan Fernandes
Additional credits: Clarisse Lacarrau, Antoine Clemenceau, Maria Galleriu
Published: March 2014

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7 comments

GeorgeGrant's picture
GeorgeGrant
3 pencils

Nice !

kleenex's picture
kleenex
26796 pencils

not bad.

sacrilegend's picture
sacrilegend
1998 pencils

Wankery most foul.

moamenenoo's picture
moamenenoo
4 pencils

Nice Video

Austin Video Production's picture
Austin Video Pr...
784 pencils

I like the concept, but thought it needed a little something.

2 eyeballs's picture
2 eyeballs
64 pencils

I had trouble following it and the accent.

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