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Choose Your Own Angle

Agency: 
Published/Aired: 
January 2011
Description: 

To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Community Cultivators: Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks
DOP / Editor: Mike Codner
Producer: Andrew Schulze
Account Director: Rob Yuill
Business Director: Mike Davidson

Comments (5)

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Highest Rated

sirvan's picture
sirvan
Activity Score 29860

Not a very smooth use of YouTube.

+++

"I love some things, and don't love some other things."

Sdb's picture
Sdb
Activity Score 1362

Nice attempt!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's cool. I like the WRC ;p But not much of an ad I think.

Lazarus's picture
Lazarus
Activity Score 1536

Interesting.

Hiperion's picture
Hiperion
Activity Score 3138

0% creativity

sirvan's picture
sirvan
Activity Score 29860

Not a very smooth use of YouTube.

+++

"I love some things, and don't love some other things."

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