Straight walk

A company called Personiva has developed an engaging technology which allows users to star in an ad by simply uploading a photo. Levi’s is using this technology on their site for the “Straight Walk” ad. Users can then share or blog their creation and choose their own ending.

Check out the microsite

Illustrator, Photographer Or Other Additional Credits: Benoit Delhomme (Director Of Photography)

Advertising Agency: BBH, New York, USA
Creative Director: Thomas Hayo, ((Kevin Roddy – Ecd))
Art Director: Nick Klinkert
Copywriter: Tom Kraemer

Published: 
December 2006

2 comments

Magnus's picture
Magnus
2 pencils

We have all seen this before. Crash the wedding crasher trailer is so much more fun!
http://www.weddingcrashersmovie.com/crashthistrailer/

addyhoch10's picture
addyhoch10
2592 pencils

haha, yeah, the wedding crasher is way better!

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