Stockholms Stadsmission: Homeless Banners

With the campaign "Homeless Banners", we want to inspire large and small blogs and sites to give shelter to a banner from Stadsmissionen. On the campaign site www.hemlosabanners.se, you can download banners in any format you like and put on your site. Over time, the banner will develop a warmer color the longer you host it, and the more people that click on it. The banner will also display your site¹s name and how long you¹ve been hosting it. Clicking on a banner leads to the donation page on www.stadsmissionen.se. On the campaign site, there is also a top list, ranking participating sites by highest number of clicks and longest period of hosting time. The campaign was launched through Facebook and Twitter. Interact with the banner and more about the campaign: http://www.webcollection.se/hemlosabanners/en/

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Digital Director: Magnus Hällstén
Production Companies: Sto.pp, Bannerboy
Published: February 2011

6 comments

atb2005's picture
atb2005
13567 pencils

Is aotw going to host this banner? It would be nice to see what color it would develop :)

ivan's picture
ivan

I put it up on our new site in the footer, check it out: http://allcreativeworld.com/

Ivan Raszl, admin of AotW

ivan's picture
ivan

Hah, you can see each click done by us visitors as a small hand.

Ivan Raszl, admin of AotW

Anna Alfonzetti's picture
Anna Alfonzetti
6 pencils

you can feel/interact with it here: http://www.webcollection.se/hemlosabanners/en/

Garbergs

matks's picture
matks
476 pencils

Yes! it is a very good thing, inspiring and wise. this is what i call a true zero media budget campaign

NataliaLima's picture
NataliaLima
1380 pencils

The banner itself is really entretaining, actually makes you wanna click.

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