Stockholms Stadsmission: Homeless Banners

With the campaign "Homeless Banners", we want to inspire large and small blogs and sites to give shelter to a banner from Stadsmissionen. On the campaign site www.hemlosabanners.se, you can download banners in any format you like and put on your site. Over time, the banner will develop a warmer color the longer you host it, and the more people that click on it. The banner will also display your site¹s name and how long you¹ve been hosting it. Clicking on a banner leads to the donation page on www.stadsmissionen.se. On the campaign site, there is also a top list, ranking participating sites by highest number of clicks and longest period of hosting time. The campaign was launched through Facebook and Twitter. Interact with the banner and more about the campaign: http://www.webcollection.se/hemlosabanners/en/

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Digital Director: Magnus Hällstén
Production Companies: Sto.pp, Bannerboy
Published: February 2011