Stockholm Pride: #gowest
Last year, a court in Moscow stopped all gay parades for a 100 years! Now, you can send a friendly message as well as a statement against this injustice by inviting all Russians to #gowest to Stockholm Pride instead, where everyone, regardless of nationality, ethnicity, gender identity or sexual orientation are welcome.
On the site, http://gowest2013.com, you can compose a customised tweet that is automatically translated into Russian and 'sent' from a location inside Russia in an attempt to make it a trending topic there. With every tweet, you can make a difference by spreading the word in your social networks, in Russia and the world.
Advertising Agency: M&C Saatchi, Stockholm, Sweden