Hard Citizen and Secret Location have launched a project with john st. in Toronto, Canada for Stanfield's underwear. The Guy At Home In His Underwear launches today, October 6, 2010 and runs for 25 days. In the 25-day adventure (24/7) a Testicular Cancer Survivor (Mark!) will be raising money for Testicular Cancer Awareness for The Canadian Cancer Society by staying at home in his underwear.
For every Facebook Like he gets, $1 will be donated towards his cause by Stanfield's. The hope is that for the 25 days he stays in the house (he can't leave at all!), he'll raise around $1,000/day so that he makes his goal of $25,000.
Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Associate CD / Copywriter: Chris Hirsch
Associate CD / Art Director: Nellie Kim
Agency Digital Producer: Mavis Huntley
Account Services: Niki Bartl, Joelle Woodruff
Agency Digital Planner: Tammy Chaisson
Production Company: Secret Location, Hard Citizen
Executive Producers: James Milward, Jacinte Faria, Eva Preger, Link York
Production Company Creative Director: Pietro Gagliano
Line Producer: CJ Hervey
Project Manager: Noora Abu Eitah
Technical Lead: Ryan Andal
Aired: October 2010