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Sprite: Li Fbalek Dialek

For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run.

Advertising Agency: Fortune Promoseven, Casablanca, Morocco
Creative Director: Mehdi Saqi
Published: October 2011

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1 comment

Baelin's picture
Baelin
277 pencils

An ad designed for viral. Except there's nothing about it that's worthwhile enough to share with anyone.

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