Spontex: Ernie Love Song
Facebook application: http://on.fb.me/fW4OK3
To celebrate Valentine's Day with its 140,000 fans, Spontex launches a new application on his Facebook page, with TBWA \Paris. In continuation of the saga brand advertising we discover a mini clip that features Ernie, Spontex's hedgehog ! In a romantic decor he declares his love to one of his Dulcinea, the sublime Flash Sponge. Through the application, the user is prompted to create his own song video, replacing Flash Sponge with the person of his choice. The video is personalized with the name (many forenames recorded) and image (displaying the profile picture) of the chosen friend. This operation complements the previous carried out on the page, and the StolenPhotos Gratt'Potes, who helped recruit nearly 140,000 fans since it went online last September.
Advertising Agency: TBWA\ Paris, France