Meet Porter

December 2012
To Like please login or register

Also From This Campaign (1 items)


New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Matt Williams, Peter Vegas

Comments (11)

Log in or register to post comments

Highest Rated

Orlando Andrade's picture
Orlando Andrade
124 Activity Scores

Just great: the concept, the idea and the message.