SPCA / Mini: Meet Porter

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Matt Williams, Peter Vegas


kleenex's picture
38884 pencils

The Dog drives better than some of the people on the road today.

emiliete's picture
646 pencils


CrackerJackWorks's picture
16941 pencils!

emiliete's picture
646 pencils

I love it too!

certaintly's picture
4052 pencils

so badass

ankitadv's picture
826 pencils

love it so nice

souljah's picture

Great Idea. Bravo. Hope dogs will race in the end...

Klara K.'s picture
Klara K.
2693 pencils

I don't like it. All I can think the whole time was: "Poor dogs."

my mind bursts's picture
my mind bursts
94 pencils

These are rescue dogs - they would flourish from the attention, recognition and reward - there are millions of children, old people and others - anyone deserving some TLC instead of being marginalised, written off or in the case of these dogs put down. Who was it said you should judge a nation on the way it treats its animals? Gandhi I think.

my mind bursts's picture
my mind bursts
94 pencils

Yes. Yes. Yes. And the sequel? The date? The chase? The school run with puppies? The police dog in a ... police car. The Korgi in a Bentley. The gun dog in a 4x4? The guide dog for the blind with a human passenger. Of course you could already stick your dog in a Google self-drive car and send it to get the newspaper. Has it gone viral yet? Has a dog run over a cat yet? Or better still, a person? A dog has already gone into space.

Orlando Andrade's picture
Orlando Andrade
124 pencils

Just great: the concept, the idea and the message.

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