SOS Children's Villages: AppAid

Link to Android market:
Advertising Agency: Åkestam Holst, Sweden
Executive Creative Director: Andreas Ullenius
Art Director: Björn Kusa
Copywriter: Patrick Dry
Planner: Lars Friberg
Account Manager: Jessica Söder
Account Director: Nico Hasselström
Film Editor: Oskar Törnros

December 2011


simonds08's picture
598 pencils

not entirely thought out:

you are either giving people an incentive to use their phone more - creating the opposite effect of what you are trying to achieve, or awakening people to the amount of usage their phone gets thus prompting them to use it less resulting in less donations

pdhubba's picture
3 pencils

It's not about using your phone more or less. It's all about tapping into an existing behaviour as well as the curiosity to know more about your own mobile behaviour. This way you can remind people of the charity as well as make it easier for them to donate.

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