Sony: Project Resound - We All Fall

Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’.

Advertising Agency: OgilvyOne Worldwide, Delhi, India
Senior Creative Director: Sonia Sundaram
Client Servicing Director: Tejwinder Anand
Associate Creative Director: Kousik Panda

August 2014


chaparroamigo's picture
234 pencils

Aburrido, mala dirección, no te lleva a ninguna parte, largo repetitivo......

kleenex's picture
41162 pencils

Cuatro minutos para este ???

damnson's picture
11519 pencils

Boring concept, boring music, boring video.

An axe murderer of ads.

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