Sony Mobile: Lifeframes

Advertising Agency: Integer, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Directors: Umberto Cigognini, Francesco Napoleone
Art Director: Giulio Pierrottet
Copywriter: Davide Canepa
Digital Art Director: Federico Gatto
Director: Gianluca Catania
Production company: First Floor Under
Producer: Federico Fornasari
Music and sound design: Human Touch Music
Production management USA: Ymee
Published: October 2013


damnson's picture
10944 pencils

At it's core it's an incredibly boring idea.

An axe murderer of ads.

morse's picture
16752 pencils

There have been iPhone photography exhibitions in the past.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ahel Maswood's picture
Ahel Maswood

"Awareness" has been spelled as "awarness". Yes, it is a pretty boring ad. Which is quite disappointing, since I'm a huge fan of Steve McCurry.

kleenex's picture
37459 pencils

boring but good idea.

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