Sony Mobile: Lifeframes

Advertising Agency: Integer, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Directors: Umberto Cigognini, Francesco Napoleone
Art Director: Giulio Pierrottet
Copywriter: Davide Canepa
Digital Art Director: Federico Gatto
Director: Gianluca Catania
Production company: First Floor Under
Producer: Federico Fornasari
Music and sound design: Human Touch Music
Production management USA: Ymee
Published: October 2013

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damnson's picture
3261 pencils

At it's core it's an incredibly boring idea.

morse's picture
15439 pencils

There have been iPhone photography exhibitions in the past.

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Ahel Maswood's picture
Ahel Maswood

"Awareness" has been spelled as "awarness". Yes, it is a pretty boring ad. Which is quite disappointing, since I'm a huge fan of Steve McCurry.

kleenex's picture
26231 pencils

boring but good idea.

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